![\"\"](\"https:\/\/kingston12.net\/2020\/wp-content\/uploads\/2022\/08\/Social-Media-defence.gove_-1.jpg\")
First, determine what this great looking website and fancy social media platform can add to your \u201cportfolio\u201d. Here are four top-of the-line goals that they can help you achieve:<\/p>\n\n\n\n
- \n
- They can help you to increase your fan-base.<\/li>\n\n\n\n
- They can enable engagement with followers (fans), thus allowing you to nurture your \u201cpotential market\u201d.<\/li>\n\n\n\n
- They can provide opportunities to convert followers into paid customers.<\/li>\n\n\n\n
- They can help to fulfill your end goal \u2013 increasing your revenue from the activities of your fan-base.<\/li>\n<\/ul>\n\n\n\n
Fan-base is increased via live performances, partnership with influencers, working the media \u2013 doing interviews, meeting radio DJs and having music played on both digital and legacy radio, and of course, posting on social media and digital channels such as Youtube and Vimeo, etc. The more the artist does, the better result he\/she usually gets – resulting in significant increase in popularity. Now that the fan-based is growing and you have their attention, the next task is to convert them into a \u201ccommunity\u201d \u2013 much like the core audience of a radio station or the loyal members of a political party. This is usually done through engagement. <\/p>\n\n\n\n
Responding to fans and engaging with them on-line is absolute. In fact, whenever an artist is unable to do this personally, a member of his\/her team should be given this assignment. The artist is now a brand. It requires multiple engagements with such a brand in order to build enough trust that can enable seamless transactions. The ultimate goal is \u201cgaining loyalty\u201d because as young folks like to say \u201cthat\u2019s your bank\u201d. Engagement also provide the opportunity to pull in and convert causal fans into the core following. <\/p>\n\n\n\n
Always remember that the ultimate goal is to turn followers into paying customers. Social media and your website are great connection tools. Just be mindful that it should not seem like your sole reason for growing a fan-base is to sell to them. Move step by step. <\/p>\n\n\n\n
Branding guru Greg Wilnau \u2013 Founder of Music Monster website provides a true step-by step tool he calls the Music Marketing Funnel to do this. Wilnau describes this as one of the \u201cmost effective and traditional marketing strategies \u2013 using free or low-cost items to attract people into the fan-base and then start selling to them\u201d. The example he gives takes a single song from a full length CD (album) and gives it away for free at a concert \u2013 in exchange for an email address. (Note that this is done via the artist\u2019s website). Fans are directed to the artist\u2019s website where submission of an email address automatically triggers an immediate response and subsequent periodic emails from an auto-responder. The responses will range from simple thanking the fan to a later invitation to purchase the remainder of the songs from the CD. From here on, the artist and his\/her marketing team has the opportunity offer special invitations to shows, offer priority pre-sale of tickets in advance (at a higher price) and offer VIP ticket sales or paid invite to events such as album release parties. This proven method enables the artist to convert followers or fans in to a true \u201cmoney machine\u201d.<\/p>\n\n\n\n
Much like public media and other organizations that depend on retention for viability, this method has the same challenges. Retention is the key. The longer an artist is able to retain a fan, the more that fan will contribute to his\/her \u201cbottom line\u201d. The key to retention are speed of delivery, quality customer service, a diversified product offering and most important \u2013 value for money. The golden rule of customer service applies here\u2026\u201dit is more important to super-serve existing customer than expanding service to fringe customers.\u201d <\/p>\n\n\n\n
The bottom line is this \u2013 building a webpage and going on social media platforms just to wing it is wasting time and resources. The artist should have a plan with specific goals for each cannel. That will determine the kinds of activities on each platform. The artist and his\/her team\u2019s responsibility is to make sure that this \u201cride\u2019 is always pleasant for the fan. Always remember that a pleased fan is \u201cmoney in the bank\u201d. <\/p>\n\n\n\n
sydney@kingston12.net<\/p>\n","protected":false},"excerpt":{"rendered":"
One of the first goals of any new artist is to have his\/her own personal website and get his\/her name, songs and videos on social media platforms. Once this is done, what\u2019s next? What exactly does an artist want to achieve from all this work? In this article we examine…<\/p>\n","protected":false},"author":1,"featured_media":114783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-114697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/kingston12.net\/2020\/wp-content\/uploads\/2022\/08\/Social-Media-defence.gove_-e1669922076632.jpg","jetpack-related-posts":[{"id":115663,"url":"https:\/\/kingston12.net\/2020\/2026\/01\/28\/the-echo-in-the-machine-how-ai-redefined-the-music-industry\/","url_meta":{"origin":114697,"position":0},"title":"The Echo in the Machine: How AI Redefined the Music Industry","author":"Sydney","date":"January 28, 2026","format":false,"excerpt":"For decades, the music industry has navigated digital disruptions\u2014from the MP3, the shift away from large production studios to the streaming revolution. However, 2025 has brought a new evolution: Generative Artificial Intelligence (AI). AI is no longer a futuristic concept. It has become a foundational element of the music industry,\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/kingston12.net\/2020\/category\/articles\/technology-articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2026\/01\/AI-Music-2.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2026\/01\/AI-Music-2.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2026\/01\/AI-Music-2.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2026\/01\/AI-Music-2.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":115377,"url":"https:\/\/kingston12.net\/2020\/2025\/10\/11\/mental-health-challenges-in-the-caribbean\/","url_meta":{"origin":114697,"position":1},"title":"Mental Health Challenges in the Caribbean","author":"Sydney","date":"October 11, 2025","format":false,"excerpt":"The Caribbean is facing a growing mental health crisis. In just three weeks, five people in Jamaica took their own lives \u2014 a tragic reminder of rising depression, anxiety, and hopelessness across the region. It\u2019s time to break the stigma, fund mental health care, and give our communities the support\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/kingston12.net\/2020\/category\/articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2025\/10\/The-Face-of-Mental-Health-2-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2025\/10\/The-Face-of-Mental-Health-2-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2025\/10\/The-Face-of-Mental-Health-2-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2025\/10\/The-Face-of-Mental-Health-2-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2025\/10\/The-Face-of-Mental-Health-2-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2025\/10\/The-Face-of-Mental-Health-2-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":115648,"url":"https:\/\/kingston12.net\/2020\/2026\/01\/28\/digital-ids-transforming-identity-in-a-digital-world\/","url_meta":{"origin":114697,"position":2},"title":"Digital IDs: Transforming Identity in a Digital World","author":"Sydney","date":"January 28, 2026","format":false,"excerpt":"Digital identification systems, commonly referred to as \"digital IDs,\" are poised to revolutionize how individuals authenticate themselves in an increasingly interconnected society. As governments, businesses, and international organizations modernize their services, digital IDs are emerging as a fundamental tool for secure, efficient, and inclusive identity management. What Is a Digital\u2026","rel":"","context":"In "International"","block_context":{"text":"International","link":"https:\/\/kingston12.net\/2020\/category\/news\/international-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2026\/01\/Digital-ID-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2026\/01\/Digital-ID-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2026\/01\/Digital-ID-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/kingston12.net\/2020\/wp-content\/uploads\/2026\/01\/Digital-ID-1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/kingston12.net\/2020\/wp-json\/wp\/v2\/posts\/114697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kingston12.net\/2020\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kingston12.net\/2020\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kingston12.net\/2020\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kingston12.net\/2020\/wp-json\/wp\/v2\/comments?post=114697"}],"version-history":[{"count":3,"href":"https:\/\/kingston12.net\/2020\/wp-json\/wp\/v2\/posts\/114697\/revisions"}],"predecessor-version":[{"id":115026,"href":"https:\/\/kingston12.net\/2020\/wp-json\/wp\/v2\/posts\/114697\/revisions\/115026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kingston12.net\/2020\/wp-json\/wp\/v2\/media\/114783"}],"wp:attachment":[{"href":"https:\/\/kingston12.net\/2020\/wp-json\/wp\/v2\/media?parent=114697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kingston12.net\/2020\/wp-json\/wp\/v2\/categories?post=114697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kingston12.net\/2020\/wp-json\/wp\/v2\/tags?post=114697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}